sanskruti
Yuge Yugeen Bharat National Museum
Branding | Promotional Design
Graduation Project | 2024
Overview
Target Audience
Goal
Deliverables
The National Museum of India, with 5,000 years of history, seeks revitalization at a crossroad. This project aims to foster a connection between India’s rich past and present for diverse audiences. The design envisions a modern yet distinctly Indian identity, reflecting the museum’s cultural essence. Crafting an innovative promotional strategy is crucial to establish the museum as a cultural landmark and attract a wider audience to the museum.
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Age range: 9-25 (primary)
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Students
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Young professionals
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Families with children
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Domestic tourists
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International tourists
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Localites
The goal is to develop a brand identity for the upcoming Yuge Yugeen Bharat National Musuem. The identity has to be a blend of Indian and Contemporary style to help connect with the diverse target audience.
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Brand Identity
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Promotional Design
Design process
Research
Define
Ideation
Keywords
Pre-Research | International Museums | Museums in India | Yuge Yugeeb Bharat National Museum | Primary Research | Promotional Design
Problem statement | Tag Clouds | Challenge | Vision | Mission | Opportunity
Line and Dot exercise | Define in 3 lines | Contemporary and Indian styles | 8 Thematic sections | Typography | Color Palette | Logo from
National Museum | India | Contemporary | 5000 years of History | Diversity | Interactive
Tag Cloud
Mood Board
Typography
Color Palette
Logo explorations
Logo construction
Final Logo
Final Outcome
My learnings
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Case studies of various International and Indian museums.
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Storytelling through museums.
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Branding for a large-scale project.