sanskruti
Project Naiya- Winner of Design Hackathon
App UI | Branding
2023
About the Hackathon
Topic
Overview
Target Audience
The Design Hackathon was organised by Doon University in partnership with Namami Gange, a government initiative and sponsered by Wacom in February 2023.
‘Making livelihood of the people on and around the Ganga River better’. (Provide solution in 48 hours)
Designing a waterway trading system for traders, sellers, buyers, and boat owners on the Ganga River in accordance with its Ghats. Sellers and buyers will be connected exclusively through boat riders, eliminating the middlemen that are currently involved in existing trade systems.
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People involved in trade on ghats of the Ganga river
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Farmers
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Traders
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Boat owners / riders
Goal
Deliverables
The project aims at making the trade on Ganga River Ghats more cost efficient, time efficient and fair via waterways. The solution for this is the Naiya app which connects seller and buyers directly and eliminates the middlemen in the existing system.
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App UI
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Logo design
Design process
Research
Define
Ideation
Keywords
Problems around Ganga River | Government plans and initiatives | Why the plans failed | Trade system around ghats
Stakeholders | Livelihood generation opportunities | Opportunity analysis | Existing trade routes
Information architecture | Branding
Ganga ghats | Trade and business | Farmers | Livelihood | Waterways
Mind-map
Story Boarding
Typography
Color Palette
Logo Exploartions
App UI
My learnings
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How the trade system on Ganga ghat works.
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How livelihood can be generated for people.
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How to tackle problems of existing systems.
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Doing the entire design process in 2 days.
The Team
Final Logo
