Jinmi
Branding | Packaging
2023
Overview
Target Audience
Goal
Deliverables
In Pune city, finding budget-friendly Korean dining options is a challenge, limiting the opportunity to explore Korean cuisine regularly without exceeding a budget. This makes a mobile Korean food truck a viable alternative for addressing this issue.
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Primary: 15-35 years
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Students
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Working professionals
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Families
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Korean nationals
The goal is to develop a brand identity for a forthcoming food truck in order to boost the customer engagement. The food truck also need packaging that will help customers understand what it stands for.
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Food truck name
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Brand identity
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Food truck design
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Packaging design
Design process
Research
Define
Ideation
Keywords
Problem | Current Scenario | Korean cafes and restaurants in Pune | Price analysis | Primary research- forms | Competitive analysis
Problem statement | Possible solutions | Why food truck | Why Korean cuisine | What difference would it make | What does the data say | Visual language
Name exploration | Color palettes | Typeface | Logo explorations | Packaging design explorations
Korean cuisine | Street food | Kimchi | Food truck culture | Hangeul | Ramen
Name Explorations
Mood Board
Logo explorations
Typography
Color Palette
Final Outcome
My learnings
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How a food truck functions.
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Korean culture of food truck.
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Korean cuisine and street food culture.
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Designing logo and packaging for a food truck.
Final Logo
Illustrations
sanskruti
Logo construction
