sanskruti
Greensols
Branding | Brand Guidelines | UI
2023
Overview
Target Audience
Goal
Deliverables
Greensols is an organic e-commerce brand that believes in living organic lifestyle. The brand’s vision is to make India a complete green driven nation, where every individual opts to use natural and organic products and living a responsible lifestyle.
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Primary: 18-35 years
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Students
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Working professionals
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Families
The goal is to create a brand identity for Greensols that aligns with brand values. Also designing visual identity and app UI for the same.
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Brand Naming
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Brand guidelines
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Brand identity design
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App and website design
Design process
Research
Define
Ideation
Keywords
Who, What, How and Whys of the brand | Competitive analysis | Online shopping apps | Organic selling brands
Brand name | Brand Archetype | Keywords | Mood board | Tagline
Name exploration | Color palettes | Typeface | Logo explorations | UI for app and website explorations
Organic | Green | Lifestyle | Healthy living | Chemical free | Natural | Agriculture | Soulful | Farm to table
Name Explorations
Final Logo
Typography
Logo Explorations
Color Palette
Collaterals
Brand Guidelines
My learnings
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How organic lifestyle is a better way of living.
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How to design the brand guidelines.
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Designing app and website UI.
Mood Board
Logo Concept
Final Outcome- App | Website
