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sanskruti.design

sanskruti
Futura

Book | Print Design
2022

Overview
Target Audience
Goal
Deliverables

The book is a comprehensive exploration of one of the most iconic typefaces in modern design history: Futura. The book delves into the origin of the typeface, it’s unique features and the way it has been used across mediums like print and also advertising.

  • Design students.

  • Design professionals.

  • Type designers.

The goal is to introduce to the audience the beautiful and inspiring journey of this sans-serif typeface.

  • Book design.

Tools
Design process
Research
Define
Ideation
Keywords

History of typefaces, sans-serif types | Type and design | Origin and history of Futura | Versions of Futura | Futura on moon | Futura in Advertising | Futura in Print

Sections of the book | Content shortlisting | Visuals to be used

Color palettes | Book layouts | Book cover design | Book style

Futura | Typeface | Paul Renner | Futura on Moon | Sans-serif typeface | Print | Book

Typography
Color Palette
Layout Explorations
Final Design
My learnings

  1. Typeface Futura detailed case study.

  2. How typefaces evolve over time.

  3. How typography affects design.

  4. Process to design and print a book.

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